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Inside Forrester’s Inaugural Future Leaders Program
Three participants from Forrester’s first-ever Future Leaders program — designed for early-career professionals identified as rising talent within their organizations — share the highlights of their experience and the lessons they’re already applying o... Read more – ‘Inside Forrester’s Inaugural Future Leaders Program’.
Net Zero In 2026: Why Pragmatism Drives Companies To Take Different Paths
Long‑term Net Zero commitments typically framed as emissions reductions aligned with a 2050 timeframe was a fad across global companies in the past decade. It was the de-facto way to signal virtue to both customers and investors. Recently, however, the... Read more – ‘Net Zero In 2026: Why Pragmatism Drives Companies To Take Different Paths’.
The Rise of the “Claude Cowboy” in RevOps
A new archetype is emerging in Rev Ops: the “Claude Cowboy.” The term is gaining traction as shorthand for commercially minded operators using tools like Claude CoWork and other agentic AI tools as well as low code automation to solve operational probl... Read more – ‘The Rise of the “Claude Cowboy” in RevOps’.

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