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B2B Marketing Has A Purpose Problem

According to our recent research, most B2B marketing leaders (96%) see their function as a strategic partner or the primary driver of growth for the business. Yet they believe many of their peers (47%) see marketing as a support or promotion function t... Read more – ‘B2B Marketing Has A Purpose Problem’.

Five Lessons From The Forrester Wave™: Conversational AI Platforms For Employee Services, Q3 2026

The AI market has finally come back around to the (correct) conclusion that people are important. Thank goodness. And on that note, The Forrester Wave™: Conversational AI Platforms For Employee Services, Q3 2026 (aka, AI to help employees) is finally l... Read more – ‘Five Lessons From The Forrester Wave™: Conversational AI Platforms For Employee Services, Q3 2026’.

Why Interactive Experiences Accelerate CX Transformation Faster Than Training

Modern video games don’t make you read a manual before you start to play. They drop players into a simulated world, give them simple objectives, and let them learn by doing. Even board games take the same approach, with cut-down quick-start versions, a... Read more – ‘Why Interactive Experiences Accelerate CX Transformation Faster Than Training’.

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