About Broadfield Media
Marketing and Digital Strategy. Learn more
Latest Articles
- Rethinking organizational design in the age of agentic AI
- Amid rapidly growing adoption of enterprise-level AI agents, there’s a disconnect emerging between ambition and execution. Although 85% of organizations say they want to be agentic within the next three years, 76% say their current operations and infrastructure can’t support that change. They cite a lack of readiness across people, processes, and workflows. The sticky… Read more – ‘Rethinking organizational design in the age of agentic AI’.
- From Walled Gardens To Working Media: The Rise Of Commerce Media
- In less than a decade, retail media evolved from a monetization tactic piloted by margin-seeking mass retailers into one of advertising’s fastest-growing channels. By nearly every surface-level metric, retail media works. Marketers shifted billions of ... Read more – ‘From Walled Gardens To Working Media: The Rise Of Commerce Media’.
- Networking Vendors Are Finally Starting To Build Platforms — Not Just Dashboards
- We’re about halfway through 2026, and there’s a lot to look forward to — and thankfully, not all of it is AI-for-networking nonsense. What won’t be nonsense is the continued rise and adoption of networking platforms. The idea may feel late to the party... Read more – ‘Networking Vendors Are Finally Starting To Build Platforms — Not Just Dashboards’.
