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Partner Ecosystem Growth’s New Challenge: Understanding How Partners Create Value

For years, B2B organizations have expanded their partner ecosystems by adding new partner types, routes to market, and strategic relationships. The result has been greater market reach, new growth opportunities, and increasingly complex partner ecosyst... Read more – ‘Partner Ecosystem Growth’s New Challenge: Understanding How Partners Create Value’.

Research: The Innovation Problems AI Can’t Solve

Generative AI speeds innovation, but it can also narrow thinking, reinforce bias, and distance teams from customers. Read more – ‘Research: The Innovation Problems AI Can’t Solve’.

The Forrester Customer IAM (CIAM) Landscape Is Live

The 2026 installment of the Customer Identity and Access Management (CIAM) Landscape has just published. The report identified three primary drivers currently driving the CIAM landscape. AI agents are a new identity type in CIAM. In our research, we fo... Read more – ‘The Forrester Customer IAM (CIAM) Landscape Is Live’.

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