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Google Dethrones OpenAI As Agencies’ Preferred AI Partner

New Forrester and 4As research shows that agencies are prioritizing ecosystems that connect data, creative, media, and commerce at scale, with Google emerging as the leading partner. As marketing moves from isolated tools to integrated operating system... Read more – ‘Google Dethrones OpenAI As Agencies’ Preferred AI Partner’.

Is This the Time to Raise Prices?

With consumers worn out from years of price hikes, pricing strategist Rafi Mohammed argues in favor of a more creative approach to capturing value. Read more – ‘Is This the Time to Raise Prices?’.

How to Design Agentic Systems Around the Implicit Rules that Govern Your Company

The firms that win will use agent deployment as an X-ray and redesign their organizations around what they find. Read more – ‘How to Design Agentic Systems Around the Implicit Rules that Govern Your Company’.

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