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Stop Replacing Traffic. Start Replacing Visibility.

In my keynote presentation at Forrester’s 2026 B2B Summit in Phoenix on answer engine visibility, I asked the audience a simple question: What happens when we can no longer see our buyers? Then we turned off the lights in an exhibit hall filled with ne... Read more – ‘Stop Replacing Traffic. Start Replacing Visibility.’.

Summit Attendees Get A GTM Readiness Reality Check

Go-to-market strategy. We knew it was a hot topic, but when practitioners showed up an hour early to “squeeze in” to an already full workshop, it underscored just how urgent GTM transformation feels right now. At Forrester’s B2B Summit in Phoenix, more... Read more – ‘Summit Attendees Get A GTM Readiness Reality Check’.

Here’s why Elon Musk lost his suit against OpenAI

On Monday, the jury in Musk v. Altman dealt Elon Musk a major blow—reaching a unanimous advisory verdict that he had sued OpenAI too late and, as a result, his claims are barred by the applicable statutes of limitations. US District Judge Yvonne Gonzalez Rogers immediately accepted it.  Musk announced on X that he will… Read more – ‘Here’s why Elon Musk lost his suit against OpenAI’.

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