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Greater Pressure And Influence Define B2B Marketers’ Outlook

Now that we’re well into the second half of the year, I wanted to share some insights into how B2B marketing leaders are feeling about the state of their businesses and the profession. After Q2, we polled senior decision-makers in our B2B marketing onl... Read more – ‘Greater Pressure And Influence Define B2B Marketers’ Outlook’.

Portfolio Marketing’s AI Honeymoon Is Over. Now The Real Work Begins.

Most portfolio marketers have experienced their first AI victory… probably their second… maybe even their third. They’re producing content faster. Competitive analysis is much easier. They may have even created a synthetic buyer perso... Read more – ‘Portfolio Marketing’s AI Honeymoon Is Over. Now The Real Work Begins.’.

The Endpoint Changed And Security Must Adapt.

The environments where employees work have evolved faster than the security models designed to protect them. From browsers to AI-enabled workflows, security teams must adapt to a workplace that extends well beyond the traditional desktop and laptop. Read more – ‘The Endpoint Changed And Security Must Adapt.’.

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