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Welcome Back, Peter Kim: Forrester’s VP, Principal Analyst Covering The AI-Enabled B2C Marketing Org

One of the top questions we get from Forrester’s B2C marketing clients is, “How should I restructure my marketing org?” And to be honest, that’s a loaded question as it assumes the org chart is the problem. (Spoiler: Most often it’s not). But AI is alr... Read more – ‘Welcome Back, Peter Kim: Forrester’s VP, Principal Analyst Covering The AI-Enabled B2C Marketing Org’.

Six AI-Readiness Questions for Marketing Leaders to Ask

Organizations are eager to dive into AI, but many initiatives still stall before they deliver meaningful results… or never move beyond experimentation. Read more – ‘Six AI-Readiness Questions for Marketing Leaders to Ask’.

Microdramas: Three Surprisingly Wrong Stereotypes

Microdramas — one of the fastest-growing new entertainment formats you’ve probably never heard of — are finding audiences in unexpected places. Built for feeds, powered by algorithms, and consumed in minutes, this serialized mobile-native storytelling ... Read more – ‘Microdramas: Three Surprisingly Wrong Stereotypes’.

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