Latest Articles

Beyond the “SaaSPocalypse”: Introducing The Forrester AI Disruption Model

The 2026 narrative surrounding the “SaaSpocalypse” misses the bigger picture. While most commentary fixates on seat-based revenue compression (predicting that AI agents will kill off software licenses) that is only one of nine critical disr... Read more – ‘Beyond the “SaaSPocalypse”: Introducing The Forrester AI Disruption Model’.

Your AI Strategy Already Made a Risk Decision. Have You?

How do you know when an AI use case is too risky to pursue? The answer has less to do with the technology itself and more to do with whether your organization has the governance, processes, and decision-making discipline needed to support it. Read more – ‘Your AI Strategy Already Made a Risk Decision. Have You?’.

The Seismic-Highspot Merger Raises The Bar. Will GTM Teams Clear It?

The merger of revenue enablement platform arch-rivals Seismic and Highspot is now complete. The combined company positions itself as a GTM performance company focused on revenue execution rather than traditional enablement, serving thousands of custome... Read more – ‘The Seismic-Highspot Merger Raises The Bar. Will GTM Teams Clear It?’.

All Articles