Latest Articles

Honeywell’s GTM Transformation: What We Learned At B2B Summit

At B2B Summit NA 2026, I had the distinct privilege to interview Meredith Winczewski, CMO for Industrial Automation at Honeywell. It was an engaging conversation that unpacked the transformation she led: shifting from a product-centric to an audience-f... Read more – ‘Honeywell’s GTM Transformation: What We Learned At B2B Summit’.

Publicis Acquires LiveRamp To Advance New Agentic AI Push

Publicis Groupe has agreed to acquire data collaboration and identity resolution firm LiveRamp for $2.55 billion, in a move aimed to expand the agency holding company’s artificial-intelligence offering. The transaction is expected to close by the end o... Read more – ‘Publicis Acquires LiveRamp To Advance New Agentic AI Push’.

Qualtrics Buys Press Ganey Forsta For $6.75 Billion … So Now What?

Back in October of last year, we blogged about Qualtrics’ planned acquisition of Press Ganey Forsta and what that would mean for clients of Qualtrics, Press Ganey (PG) Forsta, and InMoment, both inside and outside of the healthcare industry. Now that t... Read more – ‘Qualtrics Buys Press Ganey Forsta For $6.75 Billion … So Now What?’.

All Articles