Latest Articles

Get In Pole Position: How Preference Marketing Builds A B2B Competitive Edge

At B2B Summit North America, Ian Bruce and Kelvin Gee shared a sobering truth: Most B2B teams are chasing deals they’ve already lost. The remedy is a preference marketing strategy. Learn what that entails and how to adopt it to pull ahead. Read more – ‘Get In Pole Position: How Preference Marketing Builds A B2B Competitive Edge’.

The Content Bottleneck Has Shifted: Why Enterprise AI Isn’t Enough

The constraint marketing leaders are running into is no longer about content generation. It's scaling marketing without losing trust, quality, or control. Read more – ‘The Content Bottleneck Has Shifted: Why Enterprise AI Isn’t Enough’.

GLP-1s and the High Cost of Providing Health Care

<p>As weight loss medications strain corporate health budgets, executives are weighing whether the medications&#8217; benefits justify their steep costs.</p> Read more – ‘GLP-1s and the High Cost of Providing Health Care’.

All Articles