Latest Articles

AI Helped IKEA Create €1.3 Billion In New Revenue (But Not How You Think)

For the past two years, many AI stories have followed the same script: Automate work, reduce headcount, and cut costs. IKEA chose a different path, and its results offer an important lesson for leaders navigating the AI era. Even though this story is y... Read more – ‘AI Helped IKEA Create €1.3 Billion In New Revenue (But Not How You Think)’.

AI Cost Management: How Prepared Are You?

As AI adoption accelerates, many organizations are discovering that spending is rising faster than their ability to control it. Building the right cost management capabilities is becoming essential to scaling AI without sacrificing financial discipline. Read more – ‘AI Cost Management: How Prepared Are You?’.

Budget Planning 2027: Portfolio Marketing And Product Management Must Be Primed For AI-Era Innovation

AI is accelerating the pace of product innovation and forcing portfolio marketing and product management leaders to rethink how they allocate resources, measure value, and bring offerings to market. To keep pace, Forrester’s new report, Budget Planning... Read more – ‘Budget Planning 2027: Portfolio Marketing And Product Management Must Be Primed For AI-Era Innovation’.

All Articles