About Broadfield Media
Helping brands understand their audience, market and opportunities for growth. Learn more
- #NRF2018’s Focus On Customer-Associate Engagement
- At the packed NRF Big Show #NRF2018 in New York last week, many retailers looked at vendors touting new tech, including AI, AR/VR, and more, all in the name of improving customer experiences. But most of those same retailers know that, before leaping i... Read more – ‘#NRF2018’s Focus On Customer-Associate Engagement’.
- NRF 2018: Back To Basics…And That’s A Good Thing!
- This year’s NRF Show was a surprise, in that it lacked a lot of the hyped-up tech in year’s past (VR in 2017, Beacons in 2016, etc., etc.). That left plenty of room for themes and solutions to shine that let retailers improve in the areas of custom... Read more – ‘NRF 2018: Back To Basics…And That’s A Good Thing!’.
- Why Carl Jung Would Criticize Today’s Value-Based Marketing
- GUEST BLOG POST, FROM DREW GREEN As a voracious media consumer, I’m exposed to a mind-numbing amount of advertising. Enough that trends start to emerge. One recent trend standing out more than others is an influx of “cause marketing” tactics, whe... Read more – ‘Why Carl Jung Would Criticize Today’s Value-Based Marketing’.