About Broadfield Media
Helping brands understand their audience, market and opportunities for growth. Learn more
- Avoid These Top CX Misconceptions
- To provide great CX reliably and efficiently, companies must master the six competencies of customer experience management (CXM): research, prioritization, design, enablement, measurement, and culture. Unfortunately, common misconceptions can cause eve... Read more – ‘Avoid These Top CX Misconceptions’.
- Consumer Marketing 2018: Build Emotion-Powered Brands With Dipanjan Chatterjee
- WHAT DO EMOTIONS HAVE TO DO WITH BRANDING STRATEGY? I sat as a silent observer at an internal marketing workshop of a multi-billion-dollar consumer brand. They spoke for three hours about being customer-obsessed. They never spoke about the custo... Read more – ‘Consumer Marketing 2018: Build Emotion-Powered Brands With Dipanjan Chatterjee’.
- 11 New Ecommerce Books for Spring 2018
- Spring is here. And so is a new batch of ecommerce books. There are titles on digital marketing, LinkedIn ads, brand development, standing out in a crowd, and artificial intelligence. I compiled this list using Amazon. From Amazon’s “Books” categ... Read more – ‘11 New Ecommerce Books for Spring 2018’.